Have you ever reflected on how you embrace challenges?
We often find people very energetic and positive when they start a new project or a new role or when they hit the target results. However, in the long game, not everything is okay.

Sometimes, we forget that the most important life decisions are long-term. So, we are not going to see any results at the end of the month. (if you have ever been in a commercial role, you know how important the end of the month is) and we need to build resilience and be consistent if we want to move forward.

In long-term goals, the results are not linear, and there are no quick wins, so the probability that something does not go well —even when you know you made the right decision— is very high. And it is ok if we learn how to embrace it, learn from the process, and keep playing.

In the short term, we need to prioritize, focus, and accept that not everything will work as expected. We should be more concerned with our current trajectory than with our current results.

A few years ago, I heard from Seth Godin this powerful concept: "The person who fails most wins."
When we see failure as part of the learning process, we gain valuable experience and knowledge. But you know that it's not always easy. That's why we need to learn to embrace failure. Even better, change our concept of failure to one that we deeply understand that this is only part of the growth process.

If you have a great idea, you must test it, interact and engage with the market, and see what happens. Then, adjust what is needed and move forward, but you have to ship it. Tiny steps are the ones that will define your future self.