Nobel prize-winning behavioral economist Daniel Kahneman studied the two different processing systems the brain uses to make decisions.
System 1 thinking, where bias comes from, is intuitive, automatic, and effortless. System 1 is critical to survival. For example, it’s what makes you swerve to avoid a car accident.
System 2 thinking is deliberate, analytical, and rational. It requires energy. For example, it allows us to navigate a new route when our usual path is blocked.
We are all susceptible to biases, especially when we’re fatigued, stressed, or multitasking. Experts tell us that our unconscious mind makes the majority of our decisions. It creates blind spots—unconscious biases that can narrow your vision and potentially influence your behaviors.
Are you letting blind spots steer your decision-making? It’s time to take control.