It's all about the story

A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying,

SITUATION HOPELESS STOP NO ONE WEARS SHOES

The other writes back triumphantly,

GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES

— Rosamund Zander and Benjamin Zander, The Art of Possibility

People see different outcomes for the same situation. All of life comes to us in narrative form. It's the story you tell yourself. We see a map of the world, not the world itself.

Are you aware of the biases that you have when you make decisions?