Every person, leader and organization faces the challenge of telling a story that moves people—one that deepens engagement with others.

Sometimes what’s stopping us isn’t the value of our ideas—it’s our ability to communicate them meaningfully and bring others along.

I found this TEDx from Bernadette Jiwa (8 min). Bernadette’s eight bestselling books are modern classics on mastering the art of storytelling to persuade, influence and inspire. She advises, consults and speaks with organizations, entrepreneurs and business leaders, from startups to Fortune 500 companies, universities to non-profits who want to amplify their influence and impact.

It doesn't matter how good your ideas is if nobody cares. I think you will like it as I did.